Products

Advertising On Hold

Give your organization a marketing advantage and communicate your message to callers through On-Hold Advertising.

Eastern American Data / Voice, Inc. offers a full line of innovative on-hold audio solutions for small entrepreneurial businesses, home offices, and large organizations, including telephone music-on-hold software and hardware to allow any business to convey a professional image.

Packages range from prerecorded selections with royalty-free music and messages to flexible solutions that offer the ability to create your own, professional sounding on-hold audio to full service production services.

Eastern American Data / Voice, Inc. On-Hold, Advertising Solutions not only helps businesses with PBX or KEY phone systems with on-hold audio, but can also meet the needs to of customers with ordinary analog and popular "KSU-less" phone systems—a feature that allows millions of businesses without PBX or KEY systems to have on-hold audio for the first time.

Prerecorded Messages and Music

Select from a variety of different background music selections and an array of prerecorded "thanks for holding..." messages.

Create Your Own On-Hold Ad

Through specialized software, create your own customized on-hold audio production. Select from a variety of different background music themes and record custom messages in your own voice with a PC mic or read from one of our provided scripts. Then simply add your messages to the "message play list" select your music from the "music play list" and you've got a professional sounding production.

Software Features

• Export directly to MP3
• User-Recordable - plug a microphone into your PC's sound card to record a new message at a moment's notice.
• Auto-Record Tones - software generates special tones which automatically start and stop the recording process in the digital audio player.
• On-the-Fly Mixing - automatically fades music down when a message begins.
• Variety of Music and Message Choices
• .MP3 & .WAV file compatible - works with any .MP3 or standard .WAV file for music or messages.
• Save time & money on professionally produced voice services
• Self-Formatting - pulls your company name, tag line, and other information into the preformatted message templates.

Full-Service Productions

Customize your own unique message through a variety of services, including:

• Copywriting and Scripting Services—we'll craft your message for you and convey all the information you want your customers to hear
• Studio Production—By combining the latest, state-of-the-art production techniques with broadcast-quality voiceover announcers, create great sounding, high quality, on-hold marketing ads.
• Program Options—Keep your message fresh. Choose from a variety of production packages to fit your business' needs and budget—from quarterly production updates to daily changes.
• Media Format Choices - choose to receive your finished voiceover files via e-mail or CD-ROM.
• Voice Talent Choices - choose from male or female, "national broadcast quality" voice talent.

—Call Out—

Telephone On-Hold Statistics

• 70% of business callers are put on-hold.
• 60% of business callers put on-hold hang up.
• 30% of these callers don't call back

According to AT&T

• Callers with SILENCE-ON-HOLD will abandon their calls in less than one minute; 90% hang up within 40 seconds.
• Callers with MUSIC-ON-HOLD will stay on the line 30 seconds longer than with only silence.
• Callers with INFORMATION-ON-HOLD will stay on the line for up to 3 minutes longer.
• US WEST COMMUNICATIONS FOUND THAT INFORMATION-ON-HOLD RESULTS IN:
• 40% increase in retention of callers on-hold
• 15% increase in inquiries
• 12% increase in requests for products and services mentioned on-hold

North American Telecommunications Association Study

• The average executive spends 17 minutes per day on-hold— OfficeTeam Survey
• The average person spends 60 hours per year on-hold
• Without music or messages, 60% of those on-hold will hang up and 30% won't call back

CNN SURVEY

• Over 85% of callers prefer on-hold messages over silence — Cellular Marketing Magazine
• Surveys show that 15% to 20% of callers make purchases based on information they heard on-hold — Telemarketing Magazine